YAËL NAIM SHOWCASE

12′ VR live concert
Unibail-Rodamco

Cinematography : Jean-Baptiste Villechaize
Video post-production : Alexandre Regeffe
Spatial audio mix : Ludovic Maucuit

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Screenshot from the final video. Yaël Naim on stage at Le réservoir in Paris, France.

Virtual concert throughout Europe

With French agency Super Héraut, we designed and produced a unique immersive musical experience as part of a European tour in 7 Unibail-Rodamco-Westfield shopping centres. Shoppers were able to discover an ‘unexpected concert’, an experience taking them to the heart of an exclusive concert by artist Yaël Naïm, filmed in 360° in a mythical location, Le Réservoir in Paris. Dedicated dramatisations at each Unibail-Rodamco-Westfield centre allowed shoppers to relive all the emotion, feeling and intensity of a live concert.

Virtual concert throughout Europe

With French agency Super Héraut, we designed and produced a unique immersive musical experience as part of a European tour in 7 Unibail-Rodamco-Westfield shopping centres. Shoppers were able to discover an ‘unexpected concert’, an experience taking them to the heart of an exclusive concert by artist Yaël Naïm, filmed in 360° in a mythical location, Le Réservoir in Paris. Dedicated dramatisations at each Unibail-Rodamco-Westfield centre allowed shoppers to relive all the emotion, feeling and intensity of a live concert.

Screenshot from the final video. Getting closer to the artist, experiencing a private concert.