Yael Naim Live

12′ VR live concert
Unibail-Rodamco

Cinematography: Jean-Baptiste Villechaize
Video post-production: Alexandre Regeffe
Spatial audio mix: Ludovic Maucuit

Virtual concert throughout Europe

With French agency Super Héraut, we designed and produced a unique immersive musical experience as part of a European tour in 7 Unibail-Rodamco-Westfield shopping centres. Shoppers were able to discover an ‘unexpected concert’, an experience taking them to the heart of an exclusive concert by artist Yaël Naïm, filmed in 360° in a mythical location, Le Réservoir in Paris.
Dedicated dramatisations at each Unibail-Rodamco-Westfield centre allowed shoppers to relive all the emotion, feeling and intensity of a live concert.