L’interdit by Givenchy
4′ VR commercial
Fragrance world launch
Director: Jean-Yves Ricci
Executive producer: Ivan Maucuit
Production manager: Christophe Masson
Production: Raccord image / Neotopy
Client: LVMH
Cinematography: Anne-Angèle Bertoli
Key Grip: Alexandre Marquis
Video post-production: Alexandre Regeffe
Launching of a new perfume
As part of the launching of « L’interdit », the new fragrance by Givenchy, we produced an immersive VR experience used by the PR department for their VIP’s.
Following the visual and narrative codes of the advertising campaign, we filmed the entire film in black and white.
From the luxury of an Haussmanian apartment to the darkness of the underground…
